How to Choose the Right Payment Gateway for Your Business Website?

Launching an e-commerce business means taking some big decisions. Lots of them. In addition, one of the most important decisions you will be making at one point is choosing the right payment gateway for your business. Picking out a payment gateway will enable your business to accept different methods of payments and let you transfer your data to multiple platforms or systems.

With a payment gateway integrated seamlessly, you can enjoy the added flexibility, feasibility, and convenience, and save your business a lot of effort and time from manually entering the data.

Moreover, adding a variety of payment options will also increase convenience and attraction for your customers.

What to Look For in a ‘Good’ Payment Gateway?

Online shopping is super fun and convenient. You do not have to leave the house or stand in long queues at the cash counter. You just have to visit the website, add things to the cart, and checkout. But sometimes, you might also have to abandon your loaded cart last minute just because you are not offered the payment method you want.

Surprisingly, many customers face this issue regularly, and this hurts the business’s success as well. As a business, you want to make sure your customer’s shopping experience always leaves them satisfied. Therefore, offering them a number of payment options is one way to ensure that. However, how do you know you are picking the right payment gateway?

Several factors determine the capability of a payment gateway. Here they are:

Security

Security is a huge concern for modern-day internet users and is an important factor that every business, regardless of size should focus on when searching for the best payment gateway. No customer would feel comfortable sharing private financial and personal details with a business that seems shady and inauthentic. One way to confirm a business website’s credibility and authenticity is by viewing the payment options they offer on the site. Are they reputable and reliable? If so, customers would feel more comfortable purchasing from such a website.

Compatibility

Is the payment gateway you have chosen compatible with your current platform? Can it integrate seamlessly and work efficiently as the business grows and scales up? The compatibility of the getaway is important. Therefore, it must work effortlessly with your website.

Cost

You have to pay a specific amount of fees when using third-party tools like payment gateways for your business. Run in-depth research on the fees different gateways charge before picking one. It also frees your customers from paying hidden fees on every purchase.

Multiple payment methods

When customers see that your website offers more than one method of payment; they keep coming back because of the freedom and convenience they get. They prefer brands that offer flexibility and feasibility on the platform.

The payment gateway you pick should be valuable and flexible for your business. It should satisfy the needs of both customers and the businesses without imposing any hidden charges. After all, a smooth payment process contributes to the quality of customer experience which is what every business wants. Just make sure you have an active and strong internet connection to support your payment transactions. You can always count on Hargray Communications and Mediacom offers for business solutions!

Top 3 Gateway Providers You Can Count On

Picking out the right payment gateway can be a tough call when there are so many options available. To help your business pick out the right payment gateways, we rounded up our 3 favorite gateways you can always count on.

Amazon Payments: Shopping on Amazon is easier, thanks to its incredible customer service and onboarding experience. Customers can also use their login information to make purchases.

Authorize.net: This option is perfect for small and medium-sized businesses. It works with mobile payments. Moreover, it comes with fraud detection services, which means extra safety for customers and their private data.
PayPal Payments: This option is everyone’s favorite since it offers multiple versions of its own. This means you have the freedom to choose however, you want to be paid or pay.

To Wrap It Up

If you are launching an e-commerce business and wondering how to pick the right payment gateway, you have come to the right place at the right time. We hope this brief write-up helps you make the right decision.