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Ambient Marketing: what is it, and how can it boost your digital marketing strategy?

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Ambient Marketing

Have you ever heard of Ambient Marketing? Maybe not, but indeed you have seen some examples of this unconventional marketing activity that captures people’s attention and creates a sounding board both online and offline: let’s find out more about this type of marketing!

Ambient Marketing combines the environment and marketing strategies to attract the attention of its target through unconventional activities to create a sounding board both online and offline and increase Brand Awareness.

But when did Ambient Marketing develop?

In 1996, Concord Advertising, a British advertising agency specializing in outdoor advertising campaigns, launched an Ambient Marketing campaign, placing billboards and stickers in unexpected places, on the street, behind toilet doors, or at petrol stations.

Today as then, thinking outside the box, the surprise effect and the imagination are the main ingredients to create a successful Ambient Marketing campaign!

Let’s see immediately what are the advantages of Ambient Marketing and why you should use it in your marketing strategy!

The Topic Of This Post

  • 1 UVP
  • 2 Budget
  • 3 Word of mouth
  • 4 Viral Content
  • 5 Brand Awareness
  • 6 Buyer Personas
  • 7 Goals
  • 8 Idea
  • 9 Location
  • 10 Installations
  • 11 Social
  • 12 Nescafe
  • 13 Samsung
  • 14 Lay’s
  • 15 Ikea
  • 16 Rimmel
  • 17 Master Clean
  • 18 Mcdonald’s
  • 19 Fastweb
  • 20 Kit Kat
  • 21 SNCF

UVP

The UVP, i.e., the Unique Value Proposition, promises the company’s users and represents the competitive advantage that distinguishes the brand from its competitors.

In Ambient Marketing campaigns, many companies highlight what distinguishes and characterizes the brand compared to the competition: success is often in the small things; think about what represents your brand and tell it in the campaigns.

Budget

To carry out an Ambient Marketing campaign, it is not necessary to invest stratospheric figures; in fact, you can opt for campaigns that convert with a very minimal investment, managing to obtain an essential return on advertising investment ( ROAS ).

The objective of Ambient Marketing is to capture the attention of the target and generate “buzz” towards the brand to increase its notoriety.

Word of mouth

In a positive or negative sense, the user is affected by the Ambient Marketing campaign, often unable to understand what emotion arouses him. However, it affects him.

The goal of Ambient Marketing is precisely to surprise the person who notices the installation and who talks about it with their contacts, generating word of mouth.

Viral Content

In Ambient Marketing, the user becomes the protagonist together with the brand; in fact, he shares photos of the installations through his social networks, generating the interest of his followers in the campaign and consequently in the product/service and the brand.

Brand Awareness

Through the Ambient Marketing campaigns, the company will increase its Brand Awareness, reach more Buyer Persons, and increase its notoriety in terms of awareness and fame both online and offline.

You may be wondering how to create a successful Ambient Marketing campaign: let’s see it together!

Buyer Personas

Whatever your business is, it is necessary to start from your target audience: the users interested in your company, brand, and product/service, from which we will create the Buyer Personas.

Buyer Personas are fictitious representations that describe the ideal user through a real identikit, in which the user is described, with their history and objectives, the passions and fears that characterize him.

It is essential to know your target audience so that you can intercept them through the right content and appropriate marketing campaigns: in fact, each target segment corresponds to different marketing activities.

This is why it is crucial to segment your target audience because if you do not know the people you are targeting, you will not be able to achieve the desired results.

Aims

We want to achieve goals in the short, medium, and long term in our online and/or offline marketing strategy.

To achieve the desired results, the objectives must be SMART, that is:

  • Specific or specific
  • Measurable or measurable
  • Achievable or reachable
  • Relevant that is relevant
  • Time-Based or timed

When you create an Ambient Marketing campaign, you must have planned the results you want to achieve and the objectives you want to achieve: it would make no sense to cover the city with flyers if you don’t have a clear idea of ​​your goals!

Idea

The purpose of Ambient Marketing is to amaze the user with unconventional ideas: often, the most straightforward and most unexpected idea is precisely the winning one; in fact, it is not certain that a mammoth installation is better than stickers located in the road junctions of a city.

So, think “out of the box” and start surprising your target with small gestures like billboardsstickers, or installations such as balloonsstatues, or sarcastic messages.

Location

Choosing the ad hoc location represents one of the main points for the success of an Ambient Marketing campaign; in fact, opting for one area of ​​the city rather than another is a variable that makes the difference during the activity.

Let’s take an example immediately.

If you had installed an installation in an area of ​​the city, which is not attractive to your target, you would have wasted only time and money: studying the best location for your audience is a fundamental step for the success of your promotional campaign.

Installations

Waking up and finding yourself an installation in the city center, a brand sticker at every subway stop, or billboards at every road junction represent the surprise effect that distinguishes Ambient Marketing.

To create an Ambient Marketing campaign, I recommend that you focus on a single activity: you will have a lower expenditure of financial resources, and you will be able to achieve the goal without generating confusion for the user, allowing you to reduce costs and maximize ROAS.

Social

Social media represent a sounding board to increase brand awareness.

Suppose you have done an excellent Ambient Marketing campaign. In that case, the users themselves will photograph the installations and share the posts with their followers, which by becoming viral, will allow you to obtain an increase in Brand Awareness through word of mouth.

Are you curious to discover some of the most famous Ambient Marketing campaigns?

I have selected the brightest for you!

Nescafe

Nescafé, the well-known coffee brand with the Nestlé brand, has launched an exceptional Ambient Marketing campaign; in fact, it has installed two coffee machines, one on the opposite side of the road, in various German cities and offered free coffee.

So far, nothing exceptional, now I will reveal to you what is unique about this campaign: to be able to get the drink for free you have to push a button at the same time as another person, who is right on the other side of the road. Otherwise, the machine will not deliver the service.

This campaign was created with the aim of making strangers interact and increase sociality: don’t you think it’s a charming idea?

Samsung

Samsung, the well-known electronics brand, has installed charging stations where you can recharge your smartphone for free: a beneficial idea, to never be without your smartphone.

Lay’s

Lay’s, the potato chip brand, has applied stickers depicting potatoes that protrude from the ceiling in some subway stations around the world: definitely a practical idea!

Ikea

Ikea, the well-known furniture and design brand, proposed various Ambient Marketing activities.

The most famous is undoubtedly the one starring the sofa “placed” under the bus shelters in France or the installation of a bathroom, equipped with every comfort, instead of a chemical bathroom at the Salone del Mobile in Milan.

Rimmel

Rimmel, the make-up brand, has launched an Ambient Marketing campaign, creating nail polish installations around the main international cities: will it have caught the attention?

Clean Master

Mastro Lindo, the well-known brand of cleaning products, has created an Ambient Marketing campaign on the road; in fact, stickers depicting the brand’s mascot have been attached next to the pedestrian crossing to reinforce the idea that they have been breached thanks to their products. Super!

Mcdonald’s

Mcdonald’s, the famous fast-food brand, has carried out various Ambient Marketing activities.

One of the most famous is undoubtedly that of the pedestrian crossing, painted directly on the road to depict a portion of chips or those of the installations of the iconic takeaway bag to advertise the takeaway service.

Fastweb

Fastweb, the telecommunications brand, has created an installation of the Christ the Redeemer of Rio de Janeiro in Piazza Dante in Naples: a real “miracle” that bears the words “Downloaded with Fastweb.”

The campaign was created to promote the internet connection service.

Kit Kat

Kit Kat, the well-known brand of Nestlé, has created benches in the shape of a chocolate bar, characterized by the shape and colors of the brand: will it have hit passers-by?

SNCF

SNFC, the French State Railways company, has carried out an Ambient Marketing campaign to launch new routes to Europe: doors with a label have been installed in the main Parisian squares, in which the name of a European city.

Once the door is opened, the user finds a screen where it is possible to see what is happening at that moment in the square of a specific European city: what can I say, brilliant!

I hope this article on Ambient Marketing is helpful to you: have you already heard of this operational marketing activity? Will you carry out an Ambient Marketing campaign for your great lakes student loans company? Let us know in the comments!

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Digital Marketing

Best Maintenance Plugins for WordPress

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Best Maintenance Plugins

Are you looking for the best maintenance plugins for your WordPress website? 

While you might have thought that you will never need this kind of plugin, unfortunately almost every website owner comes to this point. When you are running a website there is always a possibility that something will go wrong and you’ll need to fix it quickly. Working on your website while everyone who visits it can see exactly what you are doing is not exactly the best idea. Fortunately, there are different maintenance plugins you can install on your website depending on your needs. 

#1 WP Maintenance   

WP Maintenance Mode is a plugin that can help you while you are working on your WordPress website. It is designed to allow you to turn on a maintenance mode on your website. Because of the easy-to-use interface, you can do that in just a few minutes. That means that while you are fixing broken links or working on some other issue on your website, your visitors will be notified and transferred to another page. WP Maintenance Mode plugin enables you to choose which page you don’t want to show. This will help you to still get traffic on other pages and will not be harmful to your SEO optimization. 

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#2 UnderConstruction Page 

Under Construction Page is another great tool you need to use on your WordPress website. As well as with the plugin mentioned before can help you present an under-construction page for your website visitors. You don’t need to worry about setting it up. Even if you are not good with coding you will be able to install this plugin to your website in no time. They made it even simpler by adding a lot of different themes that you can use immediately. There is a theme for every niche you might be working in. Once you set it up you can easily turn it off whenever you are ready to show your website at its full capacity. 

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#3 Coming Soon & Maintenance Mode  

Coming Soon & Maintenance Mode is designed for anyone who needs a quick maintenance display on their website. They made sure that anyone can use this plugin and not feel overwhelmed. The feature that stands out from the other ones is the ability to still collect newsletter subscriptions even while your website is under construction. You can even set up a timer that will let your readers know when they can come back. This can increasingly help your website traffic and search engine optimization even while you are not active in the front. There are different ways you can customize the usage of this plugin. They offer a wide range of photos and themes. 

All of these WordPress maintenance plugins can help you peacefully work on your website. You don’t need to worry about anyone seeing what exactly you are working on. Each of them has some advanced features that can be of great help. Even if you are currently not having any issues with your site, having these plugins in mind for those cases is a good idea.

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Digital Marketing

Improve Link Building through Idea Updates

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Link Building

A destructive idea has the potential to transform the whole market and an entire generation. Such is the power of an idea. Ideas can be used everywhere and Link Building is not an exception too.  Ideas open new doors and create new avenues for growth irrespective of the field of operation industry or activity. You can improve the performance of your Link Building process by updating and implementing ideas. In this article, you can read about how you can improve your Link Building results through Idea updates for your website and web pages. To Buy Quality Backlinks Canada, check here.

Strengthen Strategy with Ideas

To begin with, you can strengthen your strategy with innovative and great technological ideas. You can use various digital marketing automation tools to simplify your activities and thus, improve the performance of your Link Building activities. Likewise, you can use an umpteen number of tools for Keywords Research, Blog Topic Research, Social Listening, Audience Targeting, Content Scheduling, Keywords Forecasting, Email Marketing, Competitor Analysis, Market Analysis, Customer Analysis, Media Research, Ad Setting, etc. You can use a plethora of ideas and tools to strengthen your top-end Link Building strategy and fulfill your objectives. If you are looking for Link Building Service in Toronto, click here.

Replace with Fresh Ideas at All Implementation Levels

You can employ and implement process innovation ideas at any level of your Link Building process. You can view the ideas that are presently employed at every stage of your Link Building process like the Strategy Stage, Planning Stage, Action Stage and Measurement Stage, and take every effort to improve them or replace them with fresh ideas that are relevant to the modern age. Old ideas are no longer relevant and workable in the fast-changing digital world and no longer appealing to the changing audiences and scenarios as the whole digital environment undergoes a sea change across the spectrum which includes technology, understanding, domain knowledge, approach, process and response.

Use Ideas as Slogans, Captions, Images & Videos

You can use Idea Updates as part of your Link Building exercise in multiple forms and areas such as slogans, captions, images, infographics, videos, blogs, articles, directory listings and across all areas where innovative content is required and used.

Improve Audience Targeting through Better Ideas

With audience filtering and targeting tools, features and ideas, you can precisely pinpoint the distribution of your content and ads to the right audience that matches your product specifications and requirements. If you have achieved this far, you have achieved half the battle. The remaining part is just that the customer has to respond, click your links, engage with your posts, interact with your brands and write to you about their needs and expectations.

Improve Content Distribution through Better Ideas

If you decisively know that platforms that you distribute your content with data supporting your choice, you can go ahead with the distribution of your content and ads with pompous ideas, stretched out plans and innovative outreach action plans. Better ideas bring phenomenal results with regards to web promotion and gives a great bumper harvest for your Link Building campaigns.

Improve Audience Aggregation through Better Ideas

If you engage in multifrontal audience aggregation plan with an impressive idea with precise targeting methods, you can attract heavy traffic to your website not only from a single source or destination, but from numeral sources. It is all in the ideas. Using an idea mix with exclusive audience attracting and aggregating plan for each and every audience type, media type, platform and subject, you can draw a whole lot of customers towards your website. 

Improve Content Writing through Better Ideas

Content Writing is an art and with better ideas, you can dissect your whole content into attractive pieces of consumable content tailor-made to each and specific segment of your audience and reach out to them in a very effective way. To achieve this, you have to first get rid of the unproductive ideas that you might have been using for quite some time but were not really working or purposeful. You need to upscale your skill in writing as well as in domain knowledge so as to be able to present your facts and figures very effectively for the better understanding of your Target Audiences (TG).

As mentioned, Content Writing is a skill and you need to present your content effectively by differentiating the various aspects of your brand and changing the tone of content for different audiences in order to attract quality audience to your website. This way, you can even retain users by interesting and inducing them to revisit your website multiple times. Eventually, your links and URLs get more SEO value and your efforts at Link Building pay off abundantly. 

Improve Engagements through Better Ideas

Your Call Out messages and Call-To-Actions (CTAs) are crucial for high rate of link engagements. So, again it is ‘All roads lead to Creative Ideas’. Introduce and use stunning Anchor Texts, Offers, Rewards, Trial Uses, Discounts, etc., as a bait to attract clicks on your backlinks. Think of using multiple link ideas such as Downloads, Tips, Resources, Case Studies, Videos, Slides, Presentations, Free Seminars, Newsletters, Instant Rewards, etc., as promotional baits and marketing aids to attract more clicks and achieve better click rates.

Achieve Objectives & Goals through Better Ideas

For a real business to survive, sustain and to be profitable, getting website views and link clicks are not really sufficient. You should be able to generate a high level of conversions so that your digital marketing efforts and spends really give you better Return on Investment (ROI). So, work out practical, purposeful, real, object-oriented, innovative and cutting-edge ideas to break through the marketing clutter and increase your business conversions. With this in mind, you should start and end your action plans that generate real and highly billing and rewarding buying customers.

Conclusion

Great ideas and concepts coupled with tremendous planning and strategy takes your Link Building process to a great high and produces towering results. Be trained and just be focused. Surely, you can reap a bountiful harvest result that comes easily as a natural residue.

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Digital Marketing

8 Reasons Video Marketing Is Essential to Business Growth in 2022

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Video Marketing

As expected by experts, video marketing trends are evolving and reaching new heights quickly. About 83% percent of companies firmly believe that video marketing can increase ROI. With the popularity of social media channels, video-based content is a massive opportunity to enhance customer reach, increase brand awareness, and convert maximum leads to customers.

About 92% of marketers say that video marketing is an integral part of their marketing strategy. This percentage of people has increased from 78% in 2015, indicating that video continues to grow in importance.

8 Important Reasons Why You Must Invest in Video Marketing?

Honestly, video marketing is not the cheapest variant of the latest marketing techniques but is surely one of the most lucrative. Suppose you have a solid business marketing plan, access to a good video maker to make solid promotional videos, and the professional expertise of an expert agency then Video marketing can be the most profitable and self-sufficient form of marketing for your business. 

Let us look at the top 8 reasons why businesses must invest in video marketing:

Increase Conversions and Sales

About 55% of consumers rely on videos before making a purchase. Videos encourage users to stay on the page longer and search for more information. Due to the attractive nature of the video, it’s a great way to convert online leads into profitable customers. About 84% of users say they were persuaded to buy a product or service by watching a branded video. Videos attract a new customer base and can be displayed professionally on YouTube, Facebook, and Instagram, achieving different viewers.

Enables Social Media Sharing

Businesses can expand their customer outreach and brand awareness by posting videos on social media platforms which are better equipped to attract customer attention through shares, likes, and comments. Your videos encourage your audience to share them within their community.

A video is shared 12 times more on social media than text and images combined. 92% of mobile users confirmed that they are more likely to share videos with others. If the video is interesting and different from all the other branded videos you’ve seen before, people will share the branded video with their friends. This increases the traffic to your official social media accounts and your website!

Video Helps in Tracking Your ROI

You can develop lucrative and customer-winning video campaigns strategies by tracking impressions, ratings, lead generation, viewer engagement, and CTAs. You can reuse your videos on various platforms and make them a strong and indispensable part of your marketing budget. Video marketing is a technique to earn the most value for your money. You will realize how this initiative helped you earn better ROI and track it effectively in the longer run.

Strengthen SEO

Videos can take your business to the top charts in search engines, especially with keyword-enriched content and engaging, educational, and interactive videos attached to your official channels. And because Google owns YouTube, the impact of videos on search engine rankings has increased significantly.

Use meaningful and keyword-specific titles and descriptions using effective backlinks to your website or product! Google prioritizes the page with the video when ranking your website on the Search Engine Results Page (SERP). 

Describes the Product/Service

Videos can be educational, and people love watching instructional or a digestible format video marketing content to learn everything about brands, businesses, objectives, products, and services. You can base your video’s short video descriptions on long descriptions, such as blog posts, articles, and copies of product pages.

Therefore, a video that provides solutions and educational content to viewers regarding complex products and services is ideal. About 94% of the video library content should be intended to help your target audience enhance your product or service.

Embed Mobile User

Google favors most mobile users as well as online video content. And today, more people are consuming content on their mobile phones than ever before. About 85% of US citizens use a smartphone, spending several hours watching videos on social media platforms such as Facebook, YouTube, and Instagram. 

Create Customer Trust

Consumers are very skeptical of any marketing content. Marketing is all about building a solid foundation and maintaining a certain level of trust with your customers. Only if your target audience relies on your and believes what you are saying in your videos will they spread the word about your brand, company, and products.

Compared to text and images, video is more attractive to users and likely produces different emotions. With video, you can tell a story and promote trust between your target audience. Videos have the potential to win the trust of your customers and give the company a personal touch. Internet users can see and hear real people talking about your business, creating more confidence, credibility, and trust.

Promotes the Lazy Shoppers

Many shoppers are lazy, and they love to laze around on their couches, waiting for the right products to reach them. Video marketing is a super hit strategy to target this base and catch the user’s attention in seconds. Creative photography isn’t enough anymore.

You need to make sure; that the intro and outro of your video should be enticing and convincing enough to allow the user to stop scrolling and focus on your video content instead. The videos provide a brief explanation and product information and attract more viewers. Contemporary customers prefer easy-to-use and attractive videos. About 72% of users prefer watching videos to learn about a specific product or service, and  85% want to see more of the brand’s videos.

Conclusion

Creating enchanting videos and a strategic video marketing plan for optimizing conversions, higher SEO rankings, and consumer feedback is not a piece of cake. Many may think it’s just a simple capture from their smartphones that can be posted on social channels.

It is not this easy, as a successful video marketing campaign is based on creative thinking, powerful scripts, and robust planning. Get professional expertise and rely on an expert video maker that can curate stunning explanatory videos and promotional videos, which can help you garner maximum business.

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